I believe personal brand isn’t something you create — it’s something you activate.
At its core, my work is about alignment over performance, clarity over noise, and presence over perfection…
The Winning Edge was founded over three decades ago in the world of image consulting and corporate training — working with organizations where presence, perception, and trust mattered deeply.
Over time, that work evolved.
What began as a focus on external image grew into a deeper understanding of identity, energy, and authentic presence. Long before “authentic branding” became a trend, my work shifted toward an inside-out approach — aligning who a person is with how they show up.
Today, that evolution informs everything I do: helping individuals and leaders express their value with clarity, integrity, and confidence that feels true.
Whether I’m working one-on-one, facilitating a group, or speaking from the stage, the work is the same.
I help people clarify identity and direction, give language to what’s emerging, and align how they show up with what truly matters.
This work supports moments of visibility, transition, and leadership — not by fixing or reinventing, but by helping people come back into alignment with who they already are.
My work most often serves women navigating leadership, visibility, and transition — and it resonates with anyone who recognizes themselves in these experiences.
This includes individuals who are:
Clients often describe our work as clarifying, grounding, and unexpectedly practical.
I bring perspective shaped by decades of experience in high-visibility environments — offering insight, reflection, and language that allows awareness to turn into embodied action.
This is thoughtful work, done with intention.